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      Digital Marketing Account Manager

      Remuneration:R25000 - R30000 per month cost-to-company 
      Location:Cape Town, Claremont
      Education level:Degree
      Job level:Mid
      Type:Permanent
      Reference:#DM-JAS-25
      Company:Jenman African Safaris

      This full-time, in-office position involves various aspects in the digital space, including: 

      Campaign management: Conducting A/B testing on ad copy and visuals; optimising Google Ads and Meta Ads campaigns; budgeting for campaigns and tracking performance; monitoring benchmarks and optimising ad spend for better ROI.

      Content strategy and creation: Developing and executing a content marketing strategy, including newsletters, blog posts, organic social media posts on various platforms, responding to comments, researching trends.

      Paid social media strategies: Executing one paid social media post per month across platforms (Facebook, Instagram), audience targeting, budget allocation, and performance analysis.

      Website management: Managing all aspects of the company’s website, creating new pages, product listings, pricing information, and overall functionality; performing coding for specific website updates and enhancements, managing the agent portal, created videos as needed.

      Design and copywriting with SEO: Creating visual assets for ads, social media posts, and website materials (images, banners, designing logos and other graphics; writing copy for all marketing materials.

      Brand management: Ensuring brand consistency across all communication touchpoints (website, social media, advertisements, etc.).

      Analytics and reporting: Utilising tools like Looker Studio, Google Analytics, Google Tag Manager, and WebCEO to track website performance, user behaviour, and conversion rates; preparing monthly performance reports; analyzing marketing data and providing actionable insights to refine future strategies.

      Marketing strategy and planning: Developing monthly marketing strategies, working closely with the leadership team to align marketing goals with business objectives.

      Photography and content creation: Acting as the primary content creator for visual materials, including photography, social media campaigns, and blog posts, ensuring high-quality content.

      Skills:
      • Tertiary-level education in marketing or related fields
      • Knowledge of website management, SEO, Analytics, and brand management
      • A personal passion for African travel
      • Minimum of 3+ years of professional experience in online marketing and related fields


      Posted on 16 Apr 09:59, Closing date 9 Jun

      Apply by email

      Sandra Falkenstein
      [email protected]

      Or apply with your Biz CV

      Create your CV once, and thereafter you can apply to this ad and future job ads easily.
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